A website health audit is a thorough assessment of your site’s technical features, content, and user experience. Tracking and analyzing key data allows you to find areas for improvement and optimize the performance of your website.
The following are some of the most significant metrics to consider:
Technical SEO Metrics
Page Speed: Determines how quickly your website loads. Slow websites can have a detrimental influence on both user experience and search engine rankings.
Mobile friendliness: Determines how effectively your website adapts to mobile devices. Google prefers mobile-friendly websites.
Indexing: Indicates whether search engines are indexing your website’s pages.
Crawlability: Determines how easy search engine crawlers can explore your site.
XML Sitemap: Determines whether you have an XML sitemap, which helps search engines understand your website’s structure.
Robots.txt: Ensures that your robots.txt file is properly configured to control which pages search engines can crawl.
On-page SEO Metrics
Keyword Density: Determines how often your desired keywords occur on your page.
Title Tag and Meta Description Length: Checks that your title tags and meta descriptions are within the recommended length range.
Heading Tags: Verifies the correct use of heading tags (H1, H2, H3, etc.) for content structure.
Content Quality: Assesses the quality and relevancy of your website’s content.
Image optimization: Determines whether your images are size-optimized and have relevant alt text.
User Experience Metrics
The bounce rate is the percentage of visitors who abandon your website after reading only one page.
Average Time on Site: This is how long visitors spend on your website.
Pageviews per Session: Displays the average number of pages viewed by a visitor during a single session.
Conversion Rate: The percentage of visitors who complete a desired action, such as purchasing or subscribing to a newsletter.
Backlink Metrics
Total Backlinks: Indicates the amount of backlinks referring to your website.
Referring Domains: The amount of distinct domains that link to your site.
Follow vs. NoFollow Backlinks: Determines the type of backlinks you have, with follow backlinks passing link authority.
Anchor Text: Examines the text used in backlinks, which can affect your website’s rating.
Analytics Metrics
Traffic Sources: Determines where your website traffic is coming from (e.g., search engines, social media, direct).
Demographics: Details about your website’s visitors’ age, gender, location, and hobbies.
Device Usage: Displays how your website is accessed (desktop, mobile, tablet).
By routinely monitoring and evaluating these metrics, you can make data-driven decisions to improve your website’s performance, attract more users, and fulfill your online objectives.